About Us:

Core Purpose, Values & Promise


Our Purpose:

To inspire and prepare young people to succeed in a global economy


Our Values:

Belief in the boundless potential of young people

Commitment to the principles of market-based economics and entrepreneurship

Passion for what we do and honesty, integrity, and excellence in how we do it

Respect for the talents, creativity, perspectives, and backgrounds of all individuals

Belief in the power of partnership and collaboration

Conviction in the educational and motivational impact of relevant, hands-on learning


Our Core Brand Promise:

Empowering young people to own their economic success

Only 43 percent of parents have discussed the importance of prioritizing needs and wants with their children.